BBB’s mission is to be the leader in advancing marketplace trust. We do this by- Setting standards for marketplace trust- Encouraging and supporting best practices by engaging with and educating consumers and businesses- Celebrating marketplace role models- Calling out and addressing substandard marketplace behavior- Creating a community of trustworthy businesses and charitiesBBB sees trust as a function of two primary factors – integrity and performance.
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Last checked 2026-10-07
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